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The benefits of an integrated SEO and PPC Strategy

Many companies attempt to use SEO and PPC together, but they don’t take the time to create an SEO and PPC strategy that integrates both methods. For a business to make the most of both ways, you must have a well-structured plan that includes everything from keyword research to campaign optimization.

What Is PPC?

Pay-per-click (PPC) is an internet advertising model that allows advertisers to pay only when their ad is clicked on. It also allows advertisers to optimize their campaigns by bidding on keywords relevant to their products or services. PPC ads are usually found above organic search results on Google or Bing. They can be seen in many other places on the internet, like social media platforms like Facebook and Twitter.

What Is SEO?

Search Engine Optimization (SEO) is the process of optimizing your website content and technical elements to get your website to rank higher on search engine results pages (SERPs) like Google, Bing, and Yahoo. While PPC ads are placed on the search engine results page, SEO is more about how your content is presented to online users to catch their attention and drive them to your website.

Both SEO and PPC are important parts of any online marketing strategy, but how do you make them work together? First, let’s look at how SEO and PPC complement each other and why it’s important to build an SEO and PPC strategy together.

Why SEO and PPC Are Complementary

Both SEO and PPC have their own benefits, and both work very well when used together. PPC campaigns are great for generating new leads and traffic to your website. At the same time, SEO is excellent for converting those new leads or traffic into paying customers ̶ but how do you make them work together synergistically?

When your SEO and PPC campaigns are integrated, you’ll see your traffic and overall ROI increase rapidly. Here are the top 5 reasons why you should use SEO and PPC together to boost your ROI:

  • SEO can help drive traffic to PPC campaigns

Content marketing is at the heart of SEO, and SEO is one of the most effective ways of getting traffic to your PPC campaigns. When you use SEO to create content for your website using highly relevant and specific keywords, you’ll be able to get additional traffic from Google, Bing, or any other search engines without paying for each click.

  • PPC can generate leads that increase your organic rankings

Conversion rates from PPC to organic traffic are much higher than conversion rates from organic to PPC. If you have a well-optimized PPC ̶ advertising campaign optimized for a specific keyword, you’ll have a greater chance of increasing your organic rankings because your PPC ads will show up on the SERPs for those keywords.

  • SEO and PPC attract the same audience

When you combine PPC and SEO, you’re not only hitting one audience with your marketing message, but you’re hitting two audiences with the same message. Since PPC and SEO both attract consumers looking to buy products and services, you’ll see a greater increase in organic traffic and conversions when you combine the two.

As you can see, integrating SEO and PPC is a great way to save money on your overall marketing costs while improving your overall ROI. Here’s a look at the top ways you can integrate SEO and PPC into one powerful strategy.

How to Integrate SEO and PPC

Even if you’re a new business owner trying to find your footing in the online marketing world, you can still integrate SEO and PPC in a way that allows you to get the most out of both methods. Here are the top 3 ways you can do that:

  • Know the value of each customer

If you’re still in the planning stages of your PPC and SEO strategies, one of the most important things you can do is determine the average customer value for each customer you get from both strategies. This allows you to choose how much you’re willing to spend to get each new customer from each campaign.

  • Map out customer journeys

If you’re using a third-party platform like Adwords to run your PPC campaigns, the tool will have a customer journey map included. This can be used to map out the journey each potential customer takes from your PPC ads to your landing page to your website to your sales page.

  • Create a holistic SEO and PPC strategy

The most important thing you can do is create a holistic SEO and PPC strategy that makes sense for your business. If you’re using a third-party platform for PPC, the platform should also have SEO integrated into it.


Whether you’re still new to SEO and PPC or you’ve been doing it for years, there’s always room to improve your ROI and increase conversions. Integrating SEO and PPC is a great way to streamline your online marketing efforts and find more success than ever before.  By following the tips outlined above, you’ll be able to create the perfect strategy to help you make the most of your SEO and PPC campaigns.

Make your Company Known

Lead Marketing Strategies is a company that is dedicated to giving you the best possible results when it comes to online marketing. We will help you understand the tools you need to reach your customers and how to implement them in the best way possible. We know that your business is unique and that you have specific needs and requirements.  That is why we will analyze your situation, your current marketing strategies, and your goals to develop a plan that best fits your needs.

Our marketing strategies include PPC advertising and SEO services, and we are certified in both areas. We believe that these two tools work much better when used together because they focus on getting your company’s message out. You need both to have a well-rounded promotional plan to help your company reach its goals. If you are looking for someone to help you with your business goals, get in touch with us today!


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