The SEO game is constantly changing and it’s important to be on top of what’s happening in the industry to maintain a good standing in search results. If you have a website, there are a number of things you can do to make those changes happen. One of the most important things to do is make sure your website is regularly updated. A webmaster’s job isn’t just about writing content for his or her website—it’s also about making sure that the site itself is up-to-date. So much of SEO depends on how new content can influence search engine results pages (SERPs). How often should you update your site? The answer is always. However, “always” is subjective. It depends on what kind of site you have and your capability of performing website maintenance. As long as you are providing quality content that adds value to your website, you can update on a daily or weekly basis. Here are some of the instances when you should update your website:
- When you have an update.
When you have something new to say or share with your audience, this is a perfect time to update your website. Perhaps you just received a new certification or added a new service or product. Whatever the case may be, when you have something new to share with your audience, this is an excellent time to make an update on your site. Another way to determine if it’s time for an update is if there has been a change in the industry that might affect how you do business or what services/products you offer. It’s important to keep up with industry trends and changes in order for your business to strive.
- When you have fresh content.
When it comes to search engines, the fresher your content, the better. You should always be updating your website with new, interesting and keyword-optimized content. This will not only help you rank in search engines, but it will attract more visitors to your site. Updates should be relevant, fresh and timely. The more relevant they are, the better they’ll perform with search engines.
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- When there’s a trending topic related to your site.
Trending topics or events can be a great way to get people to your website. Since these topics are popular, you’re likely to get a lot of organic traffic from search. To stay ahead of the curve, you need to update your website for SEO by optimizing your content and structure to target trending topics related to your business. This will ensure that your site ranks high on Google during times of crisis. Some trending topics are predictable and seasonal. For instance, during the months leading up to Christmas and New Year’s Eve, there will be an increase in holiday-related searches. Plan an update for these big, seasonal events to maximize traffic to your website.
- When your site needs a major rework.
It’s a good idea to review your website at least once a year to make sure that it is still current and relevant. If you have had your website for years, you may want to consider a complete redesign. This will keep your site looking fresh and up-to-date. Website design has come a long way in the last few years, so if your site was designed five years ago it could probably use an update. Years of not updating can make your site look old and out-of-date. With new platforms, tools and technologies, you can turn your website design to a more dynamic and engaging page tailored specifically to your clients.
The internet can help your business reach customers so you need a website that stands out from the crowd and places high on search engine searches. Competition for being one of the best websites is tough. Consider hiring a professional SEO specialist like Lead Marketing Strategies to do the job for you. As a partner for all your SEO needs, Lead Marketing Strategies will work with you to make sure your site gets found online by the people who are looking for what you offer—and then turn those people into customers!
When you partner with Lead Marketing Strategies, you’ll be paired with a certified SEO expert to help you optimize your website for search and conversion. At LMS, we believe in providing an honest and transparent service. Our aim is to be completely open about the process of SEO and how long it will take to achieve your goals. We’re passionate about building relationships with our clients and creating the best possible results for them. Our team has vast experience within the digital marketing industry and we work hard to make sure all of our clients are happy with our service. As a result, we have lots of recommendations from previous clients that you can check out!