Solar energy is currently blowing-up in the commercial, industrial, and consumer sectors and the heart of the explosion is solar companies. Solar power businesses can now draw in more clients than ever before, as solar panels have gotten increasingly inexpensive. There are millions of people using too much energy who want to move into the future of energy supply, whether you’d want to assist homeowners become self-sufficient or businesses reduce their facility costs by half. Solar marketing is the key to reaching and helping these potential clients.
Your firm may use paid and unpaid channels, such as search and social media, to develop a competitive solar marketing strategy that generates income with online marketing for solar firms.
6 Solar Marketing Strategies To Boost Your Business
Interested in marketing your solar business? Here are the best solar marketing strategies to use, and how they can benefit your overall marketing plan.
#1. Solar SEO
The purpose of search engine optimization (SEO) is to increase your solar company’s website visibility in search engine results.
A solar company cannot have a successful Internet marketing strategy without SEO. There are thousands of searches every day for search terms like “solar panel installation near me” and “nearby solar providers.”
People are seeking for more information about your solar services, and they may be ready to purchase. With just a few steps, you can guide them to your site and turn them into customers.
Search engine optimization is key if you want your solar website to be successful. One way to make sure your website is efficient and easy for search engines to understand is by adding essential HTML tags and utilizing schema markup.
You may also develop connections to your site from other websites, which search engines interpret as a boost in popularity.
You can increase your chances of ranking at the top of search results by streamlining your website and adding external links.
But there’s still one key component missing. Even if your solar site is as streamlined as you want, your visitors will not stay unless you offer something to them and that’s where content marketing comes into play when performing solar marketing.
#2. Solar Content Marketing
Content marketing benefits your solar company by adding text and visual elements to your website that inform potential customers about what you do. One of the most popular methods of content marketing is blogging, which allows you to frequently post updates about your company, trends in the solar industry, and more.
This also includes creating helpful guides for customers who want to understand every detail of your services. Additionally, you can design infographics to display data, create videos highlighting your business’ features, and take pictures of your solar panel installations and other products. The ultimate aim of content is to offer a fantastic user experience for visitors to your solar company’s website. Because potential customers are more likely to know and trust your solar business, they’re usually the ones that end up making a purchase.
Furthermore, content humanizes you and your solar company. It allows readers to see that there are real people behind the brand. This is important because as an industry authority, potential customers will be more likely to trust you with their business. By creating new pages of content, you also improve your chances that potential customers will find your solar company’s website organically through a search engine. The more high-quality content you have, the more traffic you can generate to your site and call to your phone.
Finally, content generates a reason for other websites to link to your site. You can get a lot of links from various sources on the internet if you produce an excellent infographic, for example. This widens the scope of your sites’ search engine results positions.
Solar panel manufacturing companies must employ both SEO and content marketing to be effective. Because all of your material should be optimized to attain success, solar marketing for these firms is a must-have. Your solar website’s content is not only informative to readers, but it also looks great to search engines. By improving these two aspects of your solar company’s website, you will notice more visitors overall.
#3. Social media marketing
Social media marketing for solar businesses means promoting your company on popular platforms like Facebook, Twitter, and LinkedIn.
Social media is currently essential for solar companies because of the ongoing popularity of sustainable and alternative energy. With millions of people now interested in generating their own electricity, all they need are some details to get started.
Solar social media marketing is the process of connecting with individuals who have an interest in your solar company and then developing a rapport to persuade them into becoming customers. By keeping in touch with your previous customers, you’re not only showing that you care about their satisfaction but also increasing the likelihood of being recommended to others.
By utilizing Facebook and Twitter for customer service, you now have the opportunity to build a relationship with potential customers instantly. People can inquire about your products or services without having to search for how to contact you- by writing on your wall or tweeting at you, communication will be streamlined and more efficient.
Customer service doesn’t always have to be so formal. In fact, being more informal can build stronger relationships with your customers. If you want customers to invest in solar power through your solar company, you have to prove that they can trust you. You do this by connecting with them on social media and quickly answering any questions they might have. Showing that you care about the customer and providing industry-related news will solidify their trust in your business and is essential to solar marketing.
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#4. Solar reputation management
Reputation management is the act of making your solar company look better to potential customers who use search engines. Though this solar marketing strategy may seem a bit out-there, it’s actually very successful for solar providers.
The goal of reputation management is to ensure that your solar business is visible when and where consumers are seeking for solar services related to what your solar company has to offer. This is where it comes into play. You look at what people search for to find out information about the solar industry, then develop content around those keywords, and finally release it through a variety of platforms.
By posting on your own website, press release websites, social networks and other platforms, you can create the sense among search engine users that you’re an authority in your field who can be trusted.
If your business has been the target of negative press recently, this solar marketing strategy could be perfect for you. Publishing original content that uses the same search terms as the bad press can push that negative content off of the first page of SERPs, which is where most people look when they’re searching for solar providers.
If you want to manage your solar business’s online reputation, you may strategically target the term that makes you look bad in order for potential consumers to see a good, honest image of your company.
#5. Solar conversion rate optimization
The goal of conversion rate optimization (CRO) is to find the best way for you to convert website visitors into paying customers. CRO is a methodical, analytical approach that requires patience and critical thinking. It’s very beneficial for solar marketing because it enables you to create a better user experience and website.
The process is broken down into 5 step:
- Choose a section on your solar company’s website you’d want to enhance.
- Experiment with various variations of that element for months on end.
- Measure the impact on conversion rates.
- Find the version with the highest conversion rate.
- Use the best one on your solar company’s website.
You can test anything on your website to see how it affects conversion rates and interactivity. This includes things like text, colors, buttons, images, videos, etc. No change is too small to test because even a tiny tweak could make a huge impact on conversions which directly leads to more revenue for your solar company.
#6. Solar PPC Advertising
Solar businesses entering their holiday season can use Google Ads to gain extra market share and supplement the business’s success. Google Ads are most effective when targeting consumers in specific locations and showing up in competitor search engine keywords for those seeking a solar power company. Pay per click advertising is a great way for solar companies to reach their target audience and demographic.
Get help from professionals with solar marketing
Here at Lead Marketing Strategies, we are a solar marketing agency that understands the solar industry is booming and will continue to grow in popularity. More homeowners and businesses are installation solar panels to save money on their energy bills — which means there is a lot of profit potential for your solar business in the future.
We can help you expand your solar business by driving more customers your way. Contact us today to start promoting your solar business online with our effective marketing strategies!