What makes marketing in California different from other states?
California is not one market. Los Angeles, San Diego, San Jose, San Francisco, Sacramento, Long Beach, Oakland, Anaheim, Fresno and Bakersfield each have their own search habits, competition, and customer expectations. You need location specific keywords and ad targeting that reflect how people in your city actually look for you. A statewide generic approach usually wastes budget because a Fresno buyer and an Oakland buyer rarely search the same way.



