Custom Software Solutions That Transform Your Business
Enterprise software, SaaS platforms, and custom applications built to streamline operations, increase efficiency, and drive growth.
What is Software Development?
Custom software development is the process of designing, creating, deploying, and maintaining software for a specific set of users, functions, or organizations. Unlike commercial off-the-shelf software, custom solutions are built specifically to address your unique business requirements.
Whether you need a SaaS platform, internal business tools, customer portals, or complex enterprise systems, custom software provides the exact functionality you need without compromise.
Our full-stack development team handles everything from requirements gathering to deployment and ongoing support.
Why Lead Marketing Strategies?
- Family-owned agency with 17+ years of proven results
- Transparent reporting with your own client dashboard
- No long-term contracts - we earn your business monthly
- Direct communication - talk to the experts, not salespeople
Who Needs Software Development?
Custom software development is ideal for organizations that:
- Can’t find off-the-shelf software that meets their needs
- Want to automate complex business processes
- Need to integrate multiple systems into a unified platform
- Are building a SaaS product or startup
- Require enterprise-grade security and compliance
- Want a competitive advantage through proprietary technology
Startups
Building SaaS products and MVP platforms
Enterprise
Custom internal tools and systems
Growing Businesses
Outgrowing spreadsheets and basic tools
Industries
Healthcare, finance, logistics, manufacturing
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Get Free AssessmentBenefits of Our Software Development Services
Partner with an agency that delivers measurable results and treats your business like their own.
Perfect Fit
Software built exactly for your processes—no workarounds, no compromises.
Competitive Advantage
Proprietary software that competitors can't buy off the shelf.
Scalability
Built to grow with your business, handling increased users and data.
Integration
Seamlessly connect with your existing tools and data sources.
Ownership
You own the software—no per-seat licensing fees eating into margins.
Security
Enterprise-grade security built to your compliance requirements.
Ready to experience these benefits for your business?
Start Your ProjectSoftware Development Results You Can Expect
Real numbers from real clients. We track everything and report transparently.
What to Expect: Your Timeline
Clear milestones so you know exactly what happens and when.
Kickoff & Setup
We start working on your project within 24 hours of signing. Onboarding call, access setup, and strategy finalization.
Implementation
Core strategy implementation begins. You'll see us actively working and receive your first progress report.
Early Wins
Initial improvements become visible. Quick wins delivered, momentum building, regular optimization.
Full Impact
Maximum results achieved. Compound growth, significant ROI, ongoing optimization for continuous improvement.
Timelines may vary based on your industry, competition, and current baseline. We'll give you a personalized timeline during your free consultation.
Get Your Custom TimelineReady to Transform Your Business with Software Development?
Get started within 24 hours. No contracts, no risk.
How Our Software Development Service Works
A proven, transparent process that delivers results. Here's exactly what happens when you work with us.
Discovery & Analysis
Weeks 1-3Deep dive into your business processes, pain points, and requirements.
What You'll Receive:
- Business Requirements Document
- Technical Specification
- System Architecture
- Project Plan
Design & Prototyping
Weeks 3-6Create UX/UI designs and interactive prototypes for validation.
What You'll Receive:
- UX/UI Designs
- Interactive Prototype
- Data Model
- API Specification
Development Sprints
Weeks 6-20+Agile development with bi-weekly demos and continuous delivery.
What You'll Receive:
- Backend Development
- Frontend Development
- Database Implementation
- Integrations
Testing & QA
Ongoing + FinalRigorous testing including unit, integration, security, and performance testing.
What You'll Receive:
- Automated Test Suite
- Security Audit
- Performance Testing
- UAT Support
Deployment & Training
Weeks 2-4Production deployment, data migration, and comprehensive user training.
What You'll Receive:
- Production Deployment
- Data Migration
- User Training
- Documentation
Our Guarantee
We start within 24 hours, provide weekly updates, and give you full transparency into our work. If you're not happy, we'll make it right - no questions asked.
Get Started TodayWhat's Included in Our Software Development Service
No hidden fees, no surprises. Here's exactly what you get when you work with us.
Plus, You Always Get:
- Dedicated Account Manager
- 24-Hour Response Time
- Client Dashboard Access
- Monthly Strategy Reviews
Software Development Investment
Every business is unique. Get a custom quote based on your specific needs, goals, and timeline.
Why Choose Lead Marketing Strategies?
See how we compare to doing it yourself or working with other agencies.
Family-Owned & Operated
We're not a faceless corporation. Founded by Ken & Dominique Key, we treat every client like family and take personal pride in your success.
No Contracts, No Risk
We earn your business every month. If we're not delivering results, you can leave anytime. That's how confident we are in our work.
Your Own Mobile App
Track your projects, chat with your team, pay invoices, and use free tools - all from our iOS and Android app. No other agency offers this.
Have Questions?
Our team is ready to help. Get answers within 24 hours.
Software Development for Every Industry
We've helped businesses in all these industries achieve remarkable results. Your industry expertise combined with our marketing expertise equals success.
1386+ 5-Star Reviews
Join hundreds of satisfied clients who trust us with their digital growth.
"❤️ this marketing company and their logo design"
— Akram.ccc
"Lead Marketing Strategies is the best marketing agency for digital marketing services!"
— Hossain nafi
"This is the most good app"
— Zebrelik
"We entrusted Lead Marketing Strategies with our SEO and overall digital marketing strategy, and the decision has been tremendously rewarding. From the initial consultation, their team demonstrated a deep understanding of the digital landscape and our specific industry challenges.Their approach is both strategic and data-driven. They implemented a comprehensive plan that significantly improved our website's search engine visibility and organic traffic within a few months. What truly sets them apart is their transparency; they provide clear, regular reports and are always available to explain the strategies and results.The team is professional, responsive, and genuinely committed to their clients' success. I highly recommend Lead Marketing Strategies to any business looking to grow its online presence and achieve measurable results"
— Feras Suleman
"My interaction with Lead Marketing Strategies has been outstanding. The staff is not just skilled but also sincerely focused on understanding the client’s requirements. They crafted a successful online marketing plan for us that produced real outcomes. What stood out most was their transparency — each stage was explained and reviewed with us in advance. For anyone seeking a trustworthy firm that values quality service and long-term growth, this group is highly recommend"
— Officialfahad Ali
"Excellent App for Marketers! I’ve been using Lead Marketing Strategies for a while, and it’s truly helpful for learning and improving marketing skills. The lessons are clear, practical, and easy to follow. The interface is smooth, and I really like how it organizes marketing strategies step by step. Highly recommended for anyone who wants to boost their marketing knowledge and business growth!"
— Al wahid Islam
Ready to become our next success story?
Start Your ProjectCertified Experts, Proven Results
Our team holds certifications from the industry's leading platforms. We stay current so you stay ahead.
Google Partner
Certified Google Ads & Analytics partner
Meta Business Partner
Official Meta advertising partner
100+ 5-Star Reviews
Highly rated on Google & App Store
Semrush Certified
SEO & marketing analytics certified
HubSpot Certified
Inbound marketing certified
Shopify Partner
E-commerce experts
Meet the Founders
Lead Marketing Strategies was founded over 17 years ago by Ken and Dominique Key with a simple mission: provide honest, results-driven marketing services that help businesses grow. As a family-owned agency, we treat every client like family and take personal pride in your success.


Software Development: Frequently Asked Questions
Get answers to the most common questions about our services. Can't find what you're looking for? Contact us.
Custom software makes sense when:
- No existing solution meets your core requirements
- You’re spending significant time on workarounds
- Per-user licensing costs are eating into margins
- You need integration with proprietary systems
- Security/compliance requirements are strict
- The software is central to your competitive advantage
Off-the-shelf is better for standard needs (email, accounting, basic CRM) where proven solutions exist.
Custom software investment varies by scope:
- Simple tools: $50,000-$100,000
- Medium platforms: $100,000-$250,000
- Enterprise systems: $250,000-$500,000+
We provide detailed estimates after discovery. Consider the ROI: custom software often pays for itself through efficiency gains, reduced licensing costs, and competitive advantage.
We select the best technology for each project:
- Backend: Node.js, Python, PHP, .NET, Java
- Frontend: React, Vue.js, Angular
- Mobile: React Native, Flutter, Swift, Kotlin
- Database: PostgreSQL, MySQL, MongoDB, Redis
- Cloud: AWS, Google Cloud, Azure
Technology choices are based on your requirements, not our preferences.
Security is built into every stage:
- Secure coding practices (OWASP guidelines)
- Code reviews and security audits
- Penetration testing
- Data encryption (at rest and in transit)
- Role-based access control
- Compliance support (HIPAA, SOC2, GDPR)
We can meet enterprise security requirements and industry compliance standards.
We offer flexible support options:
- Maintenance plans: Bug fixes, security updates, monitoring
- Development retainers: Ongoing feature development
- Support contracts: Guaranteed response times
- Hourly support: Pay-as-you-go for occasional needs
Most clients choose ongoing relationships as their software evolves.
Our Software Development pricing varies based on your specific needs, business size, and goals. We offer customized packages starting from competitive rates. During your free consultation, we’ll assess your requirements and provide a detailed proposal with transparent pricing – no hidden fees, ever.
We believe in delivering value that far exceeds your investment, which is why we focus on ROI-driven strategies.
Yes! We offer flexible payment options including monthly billing, quarterly packages, and annual contracts with discounted rates. We understand that cash flow matters, especially for growing businesses. Our team will work with you to find a payment structure that fits your budget.
Our Software Development packages include comprehensive strategy development, implementation, ongoing optimization, and detailed reporting. You’ll receive dedicated account management, regular performance reviews, and transparent communication throughout our partnership. Specific deliverables vary by package level – we’ll outline everything clearly in your proposal.
While timelines vary based on your industry and competition, most clients begin seeing initial improvements within 2-4 weeks. Significant results typically emerge within 2-3 months, with full impact realized around the 4-6 month mark. We provide regular progress reports so you can track improvements every step of the way.
We can typically begin within 24-48 hours of signing your agreement. Our onboarding process is streamlined and efficient – you’ll have a kickoff call scheduled within the first day, and our team will start working on your strategy immediately. We move fast because we know your business success can’t wait.
Our proven process includes: 1) Discovery & audit of your current state, 2) Custom strategy development tailored to your goals, 3) Implementation by our expert team, 4) Ongoing optimization based on data and results, and 5) Regular reporting and strategy refinement. You’ll be involved at every key decision point.
With 17+ years of experience, a 5.0 Google rating, and hundreds of successful clients, we bring proven expertise to every project. As a family-owned agency, we treat every client like family – you’re not just a number to us. Our team is 100% USA-based, Google Partner certified, and backed by 100+ 5-star reviews. We focus on measurable results and transparent communication.
Yes! We’ve successfully worked with businesses across virtually every industry including healthcare, legal, home services, e-commerce, professional services, restaurants, manufacturing, and more. Our strategies are customized for your specific industry’s challenges and opportunities. We’ll share relevant case studies during your consultation.
Unlike large agencies where you’re handed off to junior staff, you’ll work directly with senior strategists at Lead Marketing Strategies. We’re transparent about our methods, provide detailed reporting, and focus on ROI – not vanity metrics. Plus, as a family-owned business, we genuinely care about your success and build long-term partnerships.
We’d be happy to share case studies and examples relevant to your industry during your free consultation. Due to client confidentiality, we showcase anonymized results and metrics. Our track record speaks for itself – we’ve helped hundreds of businesses achieve significant growth through our services.
Communication is a priority for us. You’ll receive regular updates throughout the month, detailed monthly reports, and have access to your dedicated account manager whenever you have questions. We also schedule periodic strategy calls to review performance and adjust plans as needed. We believe transparency builds trust.
You’ll have a dedicated account manager who serves as your primary point of contact. Behind the scenes, our team of specialists in Software Development will execute your strategy. You’ll meet your team during onboarding and can reach them directly whenever needed. No offshore outsourcing – we’re 100% USA-based.
Your satisfaction is our priority. We provide regular check-ins to ensure we’re meeting expectations. If results aren’t where they should be, we’ll analyze what’s happening and adjust our strategy. We don’t lock you into long contracts – we earn your business month after month through performance and service.
While results vary by industry and starting point, our clients typically see 150-300% ROI on their Software Development investment. We focus on metrics that matter to your business – leads, conversions, revenue – not just vanity metrics. We’ll set realistic expectations during your consultation based on your specific situation.
While no ethical agency can guarantee specific rankings or results (be wary of those who do), we guarantee our commitment to your success. We only use proven, ethical strategies and provide transparent reporting. Our track record of client success and high retention rate demonstrates our ability to deliver meaningful results.
Still have questions?
We're here to help. Get answers within 24 hours.
Expand Your Marketing Power
Combine Software Development with these services for even better results.
Web Development
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Learn MoreMobile App Development
Professional mobile app development for iOS and Android. From concept to App Store, we build custom mobile applications that engage users and drive business results.
Learn MoreWeb Design
Professional web design services that combine stunning aesthetics with conversion-focused strategy. We create websites that look amazing and deliver measurable business results.
Learn MoreWebsite Maintenance
Comprehensive website maintenance services including security monitoring, updates, backups, performance optimization, and technical support.
Learn MoreReady to Transform Your Business with Software Development?
Join 1,000+ businesses that trust Lead Marketing Strategies. Get started within 24 hours - no contracts, no risk, just results.
Contact Us
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Get in TouchBook a Meeting
Schedule a free 30-minute strategy call with our team.
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