Professional Roblox Game Development That Drives Real Results
From concept to millions of players—our expert Roblox developers build games designed for discovery, engagement, and monetization. 17+ years of marketing expertise built into every game.
What is Roblox Game Development?
Roblox game development isn’t just about writing code—it’s about creating experiences that attract, engage, and retain players in the most competitive gaming market in the world. With over 79 million daily active users and millions of experiences competing for attention, your game needs more than good mechanics—it needs strategic positioning from day one.
At Lead Marketing Strategies, we combine professional Luau/Lua scripting expertise with 17+ years of marketing intelligence to build Roblox games that are engineered for success. We don’t just build what you ask for—we build what will actually get discovered and played.
Our development process integrates discovery optimization from the first line of code. Every title, thumbnail, description, and game mechanic is crafted with Roblox’s algorithm in mind. We understand how games get recommended, how they appear in search results, and what makes players click “Play” instead of scrolling past.
Whether you’re launching your first Roblox game, scaling an existing experience to millions of players, or building a branded game for marketing purposes, our team delivers production-quality development backed by data-driven marketing strategy.
Experience it yourself: Visit our Game Marketing Hub on Roblox to see our development quality firsthand, learn about game marketing interactively, and connect with our team directly inside the platform.
Why Lead Marketing Strategies?
- Family-owned agency with 17+ years of proven results
- Transparent reporting with your own client dashboard
- No long-term contracts - we earn your business monthly
- Direct communication - talk to the experts, not salespeople
Who Needs Roblox Game Development?
Roblox game development is ideal for creators and businesses who want to tap into the massive Roblox economy—a platform where developers earned over $800 million in 2023 alone.
Our Roblox development services are perfect for:
- Aspiring game creators: Turn your game idea into a polished, professional experience that stands out
- Existing developers: Scale your game with new features, optimizations, and professional-grade systems
- Brands and businesses: Create branded Roblox experiences to reach Gen Z and Gen Alpha audiences
- Entrepreneurs: Build games as a business with proper monetization and growth strategies
- Educators: Develop educational games that leverage Roblox’s massive engagement
- Established developers: Outsource development to scale faster while maintaining quality
Join our Game Marketing Hub Discord to connect with other Roblox developers and get free marketing tips.
First-Time Game Creators
Have a game idea but lack the technical skills to build it professionally? We turn concepts into playable experiences.
Growing Developers
Already have a game but need help scaling? We add features, optimize performance, and implement monetization.
Brands & Businesses
Want to reach Roblox's massive young audience? We create branded experiences that drive real engagement.
Game Entrepreneurs
Building games as a business? We develop with monetization, retention, and scalability built in from day one.
Not sure if this is right for you?
Get a free assessment and personalized recommendations.
Get Free AssessmentTry Our Game Marketing Hub
Learn game marketing the fun way! Our interactive Roblox experience teaches you discovery optimization, advertising strategies, and player growth—right inside the platform.
- Discovery Simulator — See how optimization affects search rankings
- Promo Strategy Builder — Generate custom marketing plans
- Live Support — Chat with our marketing experts in-game
Join Our Game Developer Community
Connect with fellow Roblox developers, get free marketing tips, share your games, and get direct support from our team. Our Discord is the hub for game marketing knowledge.
Developer Network
Connect with other Roblox creators and share strategies
Free Tips & Guides
Weekly marketing tips, tutorials, and strategy guides
Direct Support
Get answers from our marketing team in real-time
Free to join. No spam. Just game marketing goodness.
Benefits of Our Roblox Game Development Services
Partner with an agency that delivers measurable results and treats your business like their own.
Marketing-First Development
Professional Luau Scripting
Cross-Platform Optimization
Built-In Monetization
Engagement Systems
Live Support & Updates
Full IP Ownership
Try Before You Buy
Ready to experience these benefits for your business?
Start Your ProjectRoblox Game Development Results You Can Expect
Real numbers from real clients. We track everything and report transparently.
What to Expect: Your Timeline
Clear milestones so you know exactly what happens and when.
Kickoff & Setup
We start working on your project within 24 hours of signing. Onboarding call, access setup, and strategy finalization.
Implementation
Core strategy implementation begins. You'll see us actively working and receive your first progress report.
Early Wins
Initial improvements become visible. Quick wins delivered, momentum building, regular optimization.
Full Impact
Maximum results achieved. Compound growth, significant ROI, ongoing optimization for continuous improvement.
Timelines may vary based on your industry, competition, and current baseline. We'll give you a personalized timeline during your free consultation.
Get Your Custom TimelineReady to Transform Your Business with Roblox Game Development?
Get started within 24 hours. No contracts, no risk.
How Our Roblox Game Development Service Works
A proven, transparent process that delivers results. Here's exactly what happens when you work with us.
Discovery & Concept Development
Week 1We start by understanding your vision, target audience, and goals. We analyze the competitive landscape to position your game for maximum discoverability.
What You'll Receive:
- Game Design Document
- Competitive Analysis Report
- Discovery Optimization Plan
- Monetization Strategy
Prototyping & Core Mechanics
Weeks 2-3We build a playable prototype of your game's core mechanics so you can experience the gameplay before full development begins.
What You'll Receive:
- Playable Prototype
- Core Gameplay Systems
- Initial UI/UX Design
- Feedback Session
Full Development
Weeks 4-10Our team builds out all game systems, features, and content based on the approved design. You receive regular updates and playable builds throughout.
What You'll Receive:
- Complete Game Systems
- All Game Content
- Monetization Implementation
- Cross-Platform Testing
Discovery Optimization
Week 10-11We optimize your game for Roblox's discovery algorithm—title, description, thumbnails, icons, tags, and social features that drive organic visibility.
What You'll Receive:
- SEO-Optimized Title & Description
- Professional Thumbnails (5+)
- Game Icon Design
- Social Link Integration
Quality Assurance & Launch
Week 11-12Comprehensive testing across all platforms, bug fixes, performance optimization, and coordinated launch with promotional support.
What You'll Receive:
- Full QA Testing
- Performance Optimization
- Launch Coordination
- Launch Day Support
Post-Launch Support & Growth
OngoingWe don't disappear after launch. Ongoing bug fixes, feature updates, and growth optimization to keep your game thriving.
What You'll Receive:
- Bug Fix Support
- Feature Updates
- Analytics Monitoring
- Growth Recommendations
Our Guarantee
We start within 24 hours, provide weekly updates, and give you full transparency into our work. If you're not happy, we'll make it right - no questions asked.
Get Started TodayWhat's Included in Our Roblox Game Development Service
No hidden fees, no surprises. Here's exactly what you get when you work with us.
Initial Setup
-
Game Design Document
Complete blueprint for your game
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Competitive Analysis
Market research and positioning
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Discovery Strategy
Algorithm optimization plan
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Full Game Development
Complete custom development
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Cross-Platform Testing
PC, Mobile, Console, VR testing
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Professional Thumbnails
5+ optimized game thumbnails
Ongoing Services
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Bug Fixes & Updates
Ongoing technical support
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Feature Development
New features and content
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Performance Monitoring
Track game health metrics
Reporting & Analytics
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Analytics Dashboard
Player data and insights
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Growth Reports
Player acquisition metrics
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Revenue Reports
Monetization performance
Support & Communication
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Dedicated Developer
Your single point of contact
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Discord Support
Direct access via Discord
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Source Code Access
Full ownership of all code
Plus, You Always Get:
- Dedicated Account Manager
- 24-Hour Response Time
- Client Dashboard Access
- Monthly Strategy Reviews
Roblox Game Development Investment
Every business is unique. Get a custom quote based on your specific needs, goals, and timeline.
Why Choose Lead Marketing Strategies?
See how we compare to doing it yourself or working with other agencies.
Family-Owned & Operated
We're not a faceless corporation. Founded by Ken & Dominique Key, we treat every client like family and take personal pride in your success.
No Contracts, No Risk
We earn your business every month. If we're not delivering results, you can leave anytime. That's how confident we are in our work.
Your Own Mobile App
Track your projects, chat with your team, pay invoices, and use free tools - all from our iOS and Android app. No other agency offers this.
Have Questions?
Our team is ready to help. Get answers within 24 hours.
Roblox Game Development for Every Industry
We've helped businesses in all these industries achieve remarkable results. Your industry expertise combined with our marketing expertise equals success.
1388+ 5-Star Reviews
Join hundreds of satisfied clients who trust us with their digital growth.
"Lead Marketing strategies has the best website design and SEO services! This is my favorite marketing company for digital marketing services."
— Kazi Kamruzzaman
"Managing my online project with LMS was a breeze. I could share everything I needed with the team and follow the progress without any hassle. It kept me connected with their team and I loved being able to schedule meetings quickly. The app's organization made everything run smoothly, and it saved me so much time. I recommend it for anyone looking to stay organized and in control of their marketing projects! 『"
— md Kuddus
"My interaction with Lead Marketing Strategies has been outstanding. The staff is not just skilled but also sincerely focused on understanding the client’s requirements. They crafted a successful online marketing plan for us that produced real outcomes. What stood out most was their transparency — each stage was explained and reviewed with us in advance. For anyone seeking a trustworthy firm that values quality service and long-term growth, this group is highly recommend"
— Officialfahad Ali
"This is my favourit marketing company and i suggest"
— Mehran.209
"The greatest marketing firm for digital marketing services is Lead Marketing Strategies!"
— Ahgamer786
"I spent years trying to manage my marketing alone and get more attention towards my buisness. Lead Marketing Strategies stepped in and took everything off my plate without taking control away from me. They listened and respected my vision. I finally feel like my business is growing in the right way"
— ceraven Dynasty
Ready to become our next success story?
Start Your ProjectCertified Experts, Proven Results
Our team holds certifications from the industry's leading platforms. We stay current so you stay ahead.
Google Partner
Certified Google Ads & Analytics partner
Meta Business Partner
Official Meta advertising partner
100+ 5-Star Reviews
Highly rated on Google & App Store
Semrush Certified
SEO & marketing analytics certified
HubSpot Certified
Inbound marketing certified
Shopify Partner
E-commerce experts
Meet the Founders
Lead Marketing Strategies was founded over 17 years ago by Ken and Dominique Key with a simple mission: provide honest, results-driven marketing services that help businesses grow. As a family-owned agency, we treat every client like family and take personal pride in your success.
Roblox Game Development: Frequently Asked Questions
Get answers to the most common questions about our services. Can't find what you're looking for? Contact us.
Roblox game development costs vary based on complexity, features, and scope:
- Simple games: $5,000-$15,000 (basic mechanics, single gameplay loop)
- Mid-complexity games: $15,000-$30,000 (multiple systems, monetization, social features)
- Complex games: $30,000-$50,000+ (MMO-style, extensive content, advanced systems)
Every project gets a detailed quote after our discovery session. We also offer monthly retainer options for ongoing development.
Book a free consultation to discuss your project and get a custom quote.
Development timelines depend on game complexity:
- Simple games: 4-6 weeks
- Mid-complexity games: 8-12 weeks
- Complex games: 12-20+ weeks
We provide a detailed timeline during the discovery phase. Rush development is available for an additional fee.
Three things set us apart:
- Marketing-first approach: We have 17+ years of marketing experience. Every game we build is optimized for discovery—not just functional. Most developers build games that work but never get found.
- Full-service capability: We handle development, marketing, advertising, and growth—all under one roof. No juggling multiple vendors.
- Proven track record: Visit our Game Marketing Hub to experience our quality firsthand.
Yes, 100%. You retain full ownership of:
- All game code and scripts
- All custom assets and models
- The Roblox experience itself
- All intellectual property
We don’t take revenue shares or licensing fees. Once the project is complete and paid for, it’s entirely yours.
Absolutely! Marketing is our specialty. We offer:
- Roblox Discovery Optimization: Get your game found in search and recommendations
- Roblox Advertising: Sponsored experiences and targeted ad campaigns
- Social Media Marketing: Build community on TikTok, YouTube, Discord
- Influencer Partnerships: Connect with Roblox content creators
Join our Discord community for free marketing tips and resources.
Roblox uses Luau (formerly Lua), which is Roblox’s custom scripting language. Our developers are experts in:
- Luau scripting and best practices
- Roblox Studio development
- Client-server architecture
- Data persistence and security
- UI/UX development
- Performance optimization
All code is written from scratch—no free models or insecure scripts.
Yes! Over 70% of Roblox players are on mobile devices. Every game we build is:
- Fully optimized for mobile performance
- Touch-friendly UI/UX design
- Tested on various device specifications
- Cross-platform compatible (PC, mobile, console, VR)
Mobile optimization isn’t optional—it’s essential for reaching the majority of Roblox’s audience.
Yes! We offer services for existing games:
- Bug fixes: Resolve issues and errors
- Performance optimization: Improve frame rates and loading times
- Feature additions: Add new systems and content
- Code refactoring: Clean up messy code for better maintainability
- Discovery optimization: Improve your game’s visibility in search
Book a consultation and we’ll audit your game.
We implement proven monetization strategies that generate revenue without ruining player experience:
- Game Passes: One-time purchases for permanent benefits
- Developer Products: Consumable purchases (currency, items)
- Premium Benefits: Exclusive content for Roblox Premium subscribers
- Limited Items: Scarcity-driven purchases
We design monetization around your target audience and game type, always prioritizing player satisfaction alongside revenue.
We develop all popular Roblox genres:
- Simulators (pet, clicking, grinding)
- Tycoons (factory, business building)
- Obbies (obstacle courses)
- RPGs (adventure, combat, quests)
- Horror (scary, survival)
- Roleplay (social, life simulation)
- Fighting (PvP, combat)
- Educational (learning games)
- Branded experiences (marketing)
Have a unique concept? We love innovative ideas!
Yes! Roblox games require ongoing attention to thrive. We offer:
- Bug fix support: Rapid response to issues
- Content updates: Regular new content to keep players engaged
- Event development: Seasonal and special events
- Growth consulting: Recommendations based on analytics
- Community management: Discord and in-game moderation
Support packages start at $1,000/month.
Yes! The best way to experience our work is to play it:
- Game Marketing Hub: Play on Roblox – An interactive experience showcasing our development and marketing capabilities
- Portfolio: We can share additional examples during your consultation
- Case Studies: Detailed breakdowns of past projects available upon request
We encourage all potential clients to play our hub before booking a call.
Getting started is easy:
- Visit our Game Hub: Play on Roblox to experience our work
- Join our Discord: Connect with our community
- Book a consultation: Schedule a free call
- Download our app: Stay connected on mobile
We’ll discuss your vision, provide a custom quote, and get started on making your Roblox game a reality!
Our Roblox Game Development pricing varies based on your specific needs, business size, and goals. We offer customized packages starting from competitive rates. During your free consultation, we’ll assess your requirements and provide a detailed proposal with transparent pricing – no hidden fees, ever.
We believe in delivering value that far exceeds your investment, which is why we focus on ROI-driven strategies.
Yes! We offer flexible payment options including monthly billing, quarterly packages, and annual contracts with discounted rates. We understand that cash flow matters, especially for growing businesses. Our team will work with you to find a payment structure that fits your budget.
Our Roblox Game Development packages include comprehensive strategy development, implementation, ongoing optimization, and detailed reporting. You’ll receive dedicated account management, regular performance reviews, and transparent communication throughout our partnership. Specific deliverables vary by package level – we’ll outline everything clearly in your proposal.
While timelines vary based on your industry and competition, most clients begin seeing initial improvements within 2-4 weeks. Significant results typically emerge within 2-3 months, with full impact realized around the 4-6 month mark. We provide regular progress reports so you can track improvements every step of the way.
We can typically begin within 24-48 hours of signing your agreement. Our onboarding process is streamlined and efficient – you’ll have a kickoff call scheduled within the first day, and our team will start working on your strategy immediately. We move fast because we know your business success can’t wait.
Our proven process includes: 1) Discovery & audit of your current state, 2) Custom strategy development tailored to your goals, 3) Implementation by our expert team, 4) Ongoing optimization based on data and results, and 5) Regular reporting and strategy refinement. You’ll be involved at every key decision point.
With 17+ years of experience, a 5.0 Google rating, and hundreds of successful clients, we bring proven expertise to every project. As a family-owned agency, we treat every client like family – you’re not just a number to us. Our team is 100% USA-based, Google Partner certified, and backed by 100+ 5-star reviews. We focus on measurable results and transparent communication.
Still have questions?
We're here to help. Get answers within 24 hours.
Expand Your Marketing Power
Combine Roblox Game Development with these services for even better results.
Roblox Discovery Optimization
Expert Roblox discovery optimization that helps your game rank higher in search, get recommended more often, and attract organic players. The SEO of Roblox—without the advertising costs.
Learn MoreRoblox Game Advertising
Expert Roblox advertising management including Sponsored Experiences, Immersive Ads, social media campaigns, and influencer marketing. Data-driven campaigns that maximize ROAS and drive sustainable player growth.
Learn MoreSocial Media Marketing Services
Results-driven social media marketing that builds your brand, engages your audience, and generates leads. Strategic content creation, community management, and performance-focused campaigns across all major platforms.
Learn MoreContent Marketing and Link Building
Integrated content marketing and link building services that create valuable content, earn quality backlinks, and build lasting authority in your industry.
Learn MoreReady to Transform Your Business with Roblox Game Development?
Join 1,000+ businesses that trust Lead Marketing Strategies. Get started within 24 hours - no contracts, no risk, just results.
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