Turn Ad Spend Into Predictable Revenue with Expert PPC Management

PPC budget depends on your industry, goals, and competition. General guidelines:

• Local services: $1,000-$5,000/month
• Regional/National: $5,000-$25,000/month
• E-commerce: $3,000-$50,000+/month

We recommend starting with a budget that allows for meaningful data collection and optimization—typically $2,500+/month. We can work with smaller budgets but optimization takes longer.

Ad Spend: The money you pay directly to Google/Bing for clicks. This goes to the advertising platform.

Management Fee: Our fee for managing your campaigns, including strategy, optimization, reporting, and support.

They’re separate budgets. Our management fees range from $1,000-$10,000/month depending on ad spend and complexity.

No. We work on month-to-month agreements because we believe in earning your business through results.

That said, PPC optimization is an ongoing process. We recommend committing to at least 3 months to see full optimization, but you’re free to cancel with 30 days notice anytime.

Our PPC Management pricing varies based on your specific needs, business size, and goals. We offer customized packages starting from competitive rates. During your free consultation, we’ll assess your requirements and provide a detailed proposal with transparent pricing – no hidden fees, ever.

We believe in delivering value that far exceeds your investment, which is why we focus on ROI-driven strategies.

Yes! We offer flexible payment options including monthly billing, quarterly packages, and annual contracts with discounted rates. We understand that cash flow matters, especially for growing businesses. Our team will work with you to find a payment structure that fits your budget.

Our PPC Management packages include comprehensive strategy development, implementation, ongoing optimization, and detailed reporting. You’ll receive dedicated account management, regular performance reviews, and transparent communication throughout our partnership. Specific deliverables vary by package level – we’ll outline everything clearly in your proposal.

PPC delivers faster results than almost any marketing channel:

• Day 1-7: Ads go live, initial traffic and data
• Week 2-4: Optimization based on data, improving results
• Month 2-3: Campaigns hit peak efficiency

You’ll see traffic and leads within the first week. Full optimization typically takes 2-3 months as we gather data and refine targeting.

Yes! We manage PPC across all major platforms:

• Google Ads: Search, Display, Shopping, YouTube
• Microsoft Ads (Bing): Search and Display
• Social Media: Facebook, Instagram, LinkedIn, Twitter

Google Ads is typically the priority (80%+ market share), but Bing often provides lower costs and excellent ROI for certain industries.

Most underperforming accounts have similar issues:

• Poor campaign structure
• Wrong keyword match types
• Weak ad copy
• Missing negative keywords (wasting budget)
• Bad conversion tracking
• No landing page optimization

We audit your account, identify issues, and either fix existing campaigns or rebuild from scratch—whichever gets better results faster.

Landing pages significantly improve PPC performance. Sending traffic to your homepage typically reduces conversions by 30-50% compared to dedicated landing pages.

We can:

• Audit existing landing pages with recommendations
• Create new landing pages (additional service)
• A/B test landing page variations

Good landing pages are one of the highest-impact improvements you can make to PPC performance.

Remarketing shows ads to people who’ve previously visited your website. It’s highly effective because:

• These users already know your brand
• 97% of first-time visitors don’t convert
• Remarketing keeps you top-of-mind
• Typically 2-3x higher conversion rates
• Lower cost per click than cold traffic

Remarketing is included in our PPC management and is one of the highest-ROI tactics available.

Absolutely. Your Google Ads and Bing Ads accounts belong to you:

• Accounts are created in your name/email
• You have full admin access
• All data and history stays with you
• We’re added as a manager, not owner

If you ever leave, your accounts and all campaign data go with you. No lock-in.

With 17+ years of experience, a 5.0 Google rating, and hundreds of successful clients, we bring proven expertise to every project. As a family-owned agency, we treat every client like family – you’re not just a number to us. Our team is 100% USA-based, Google Partner certified, and backed by 100+ 5-star reviews. We focus on measurable results and transparent communication.

Yes! We’ve successfully worked with businesses across virtually every industry including healthcare, legal, home services, e-commerce, professional services, restaurants, manufacturing, and more. Our strategies are customized for your specific industry’s challenges and opportunities. We’ll share relevant case studies during your consultation.

Unlike large agencies where you’re handed off to junior staff, you’ll work directly with senior strategists at Lead Marketing Strategies. We’re transparent about our methods, provide detailed reporting, and focus on ROI – not vanity metrics. Plus, as a family-owned business, we genuinely care about your success and build long-term partnerships.

We’d be happy to share case studies and examples relevant to your industry during your free consultation. Due to client confidentiality, we showcase anonymized results and metrics. Our track record speaks for itself – we’ve helped hundreds of businesses achieve significant growth through our services.

We track comprehensive metrics tied to your business goals:

• ROAS: Return on ad spend (revenue/cost)
• CPA: Cost per acquisition/conversion
• Conversion Rate: % of clicks that convert
• Quality Score: Google’s ad relevance metric
• CTR: Click-through rate
• Impression Share: % of available visibility

Your dashboard shows all metrics in real-time, plus monthly reports with analysis and recommendations.

While timelines vary based on your industry and competition, most clients begin seeing initial improvements within 2-4 weeks. Significant results typically emerge within 2-3 months, with full impact realized around the 4-6 month mark. We provide regular progress reports so you can track improvements every step of the way.

We can typically begin within 24-48 hours of signing your agreement. Our onboarding process is streamlined and efficient – you’ll have a kickoff call scheduled within the first day, and our team will start working on your strategy immediately. We move fast because we know your business success can’t wait.

Our proven process includes: 1) Discovery & audit of your current state, 2) Custom strategy development tailored to your goals, 3) Implementation by our expert team, 4) Ongoing optimization based on data and results, and 5) Regular reporting and strategy refinement. You’ll be involved at every key decision point.