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Amazon Ads Management

Dominate Amazon Search Results & Outsell Your Competition

Stop wasting ad spend on campaigns that don't convert. Our Amazon PPC experts have managed over $15M in Amazon ad spend, delivering an average 5.2x ROAS for sellers who want to scale profitably. From Sponsored Products to DSP, we turn browsers into buyers.

5.2x
Average ROAS
$15M+
Amazon Ad Spend Managed
47%
Average ACoS Reduction
250+
Amazon Sellers Scaled
Google Partner
Certified Agency
5.0 Rating
Google Reviews
17+ Years
In Business
App Store
5.0 Rating
1000+
Happy Clients
Service Overview

What is Amazon Ads Management?

Amazon Ads management is the professional oversight of your paid advertising campaigns within Amazon’s advertising ecosystem. With over 300 million active customers and 60% of product searches starting on Amazon (not Google), advertising on Amazon isn’t optional—it’s essential for visibility and sales.

Amazon’s advertising platform includes:

  • Sponsored Products – Keyword and product-targeted ads that appear in search results and on product detail pages
  • Sponsored Brands – Banner ads featuring your logo, custom headline, and multiple products that appear at the top of search results
  • Sponsored Display – Audience and product-targeted display ads that appear on and off Amazon
  • Amazon DSP – Programmatic display advertising reaching audiences across Amazon properties and third-party sites

Unlike Google Ads where you’re competing for clicks, Amazon Ads puts your products in front of shoppers who are ready to buy. The average Amazon shopper has 74% purchase intent—they’re not researching, they’re shopping.

However, Amazon’s advertising platform is complex. Without expert management, sellers typically waste 30-50% of their ad spend on irrelevant searches, poor bid strategies, and campaigns that cannibalize organic rankings. Professional Amazon PPC management ensures every dollar works toward profitable sales growth.

Why Lead Marketing Strategies?

  • Family-owned agency with 17+ years of proven results
  • Transparent reporting with your own client dashboard
  • No long-term contracts - we earn your business monthly
  • Direct communication - talk to the experts, not salespeople
Is This Right For You?

Who Needs Amazon Ads Management?

Amazon advertising management is critical for:

  • Private Label Sellers launching new products who need to build initial sales velocity and reviews to rank organically. Without advertising, new products get buried on page 10+ where no one will find them.
  • Established Brands looking to defend market share against competitors, capture branded searches, and scale profitable product lines. Even if you rank #1 organically, competitors can advertise above your listing.
  • Wholesale & Resellers competing in crowded categories where the Buy Box is competitive and visibility determines who gets the sale.
  • Agencies & Aggregators managing multiple Amazon accounts who need scalable, systematic optimization across large product catalogs.
  • Frustrated Sellers who have tried Amazon PPC themselves but struggle with rising ACoS, wasted spend, and campaigns that don’t translate to profitable growth.

If you sell on Amazon and want to grow, you need advertising. If you want advertising that actually generates profit (not just sales), you need expert management.

Private Label Sellers

Launching new products that need initial visibility and sales velocity to rank organically

FBA Brand Owners

Established Amazon brands looking to scale profitably and defend against competitors

E-commerce Brands Expanding to Amazon

Companies selling on Shopify or other platforms entering the Amazon marketplace

Amazon Aggregators

Portfolio companies needing systematic PPC management across multiple brands

Wholesale Sellers

Resellers in competitive categories needing visibility advantages

DTC Brands

Direct-to-consumer brands wanting to capture high-intent Amazon shoppers

Not sure if this is right for you?

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Why Choose Us

Benefits of Our Amazon Ads Management Services

Partner with an agency that delivers measurable results and treats your business like their own.

Precise Keyword Targeting

We identify high-converting keywords your competitors miss, eliminating wasted spend on irrelevant searches that drain your budget.

2,500+ Negative Keywords Added Monthly

Lower ACoS, Higher Profits

Our optimization strategies consistently reduce advertising cost of sales while maintaining or increasing total revenue.

47% Average ACoS Reduction

Increased Sales Velocity

More visibility means more sales. More sales improve organic ranking. Better ranking means even more sales—creating a powerful flywheel effect.

156% Average Sales Increase

Organic Ranking Boost

Strategic advertising drives the sales velocity Amazon's algorithm needs to rank your products higher organically, reducing long-term ad dependency.

Top 10 Average Organic Rank Improvement

Competitor Defense

We protect your branded searches and product listings from competitors trying to steal your customers with conquest campaigns.

89% Brand Search Share Captured

Data-Driven Decisions

Every optimization is backed by data. We analyze search term reports, placement performance, and conversion metrics to make informed adjustments.

1M+ Data Points Analyzed Weekly

Time Savings

Amazon PPC requires daily attention. We handle the monitoring, optimization, and reporting so you can focus on products and operations.

15+ Hours Saved Weekly

Maximized Ad Spend ROI

Stop leaving money on the table. We ensure every dollar of ad spend generates maximum return through strategic bidding and targeting.

5.2x Average ROAS Achieved

Full-Funnel Coverage

From awareness (Sponsored Brands) to consideration (Sponsored Display) to conversion (Sponsored Products), we build campaigns for every stage.

3 Campaign Types Optimized

Inventory-Aware Management

We sync with your inventory levels to avoid advertising out-of-stock products and maximize spend on high-margin items.

0% Wasted Spend on OOS Items

Reduced Wasted Spend

Aggressive negative keyword management and search term mining eliminate the irrelevant clicks that eat into your margins.

35% Wasted Spend Eliminated

Fast Launch Optimization

New campaigns optimized within 7 days using our proven frameworks, getting you profitable results faster than competitors.

7 Days To Campaign Profitability

Ready to experience these benefits for your business?

Start Your Project
Proven Results

Amazon Ads Management Results You Can Expect

Real numbers from real clients. We track everything and report transparently.

5.2 x
Average Return on Ad Spend
47 %
Average ACoS Reduction
156 %
Average Sales Increase
89 %
Client Retention Rate

What to Expect: Your Timeline

Clear milestones so you know exactly what happens and when.

1
24 hours

Kickoff & Setup

We start working on your project within 24 hours of signing. Onboarding call, access setup, and strategy finalization.

2
Week 1-2

Implementation

Core strategy implementation begins. You'll see us actively working and receive your first progress report.

3
7-14 days

Early Wins

Initial improvements become visible. Quick wins delivered, momentum building, regular optimization.

4
60-90 days

Full Impact

Maximum results achieved. Compound growth, significant ROI, ongoing optimization for continuous improvement.

Timelines may vary based on your industry, competition, and current baseline. We'll give you a personalized timeline during your free consultation.

Get Your Custom Timeline

Ready to Transform Your Business with Amazon Ads Management?

Get started within 24 hours. No contracts, no risk.

Our Process

How Our Amazon Ads Management Service Works

A proven, transparent process that delivers results. Here's exactly what happens when you work with us.

01

Amazon Account Audit

Days 1-3

We dive deep into your Amazon Seller Central, analyzing your existing campaigns, product catalog, profit margins, and competitor landscape. We identify wasted ad spend, missed keyword opportunities, and quick wins to improve your ACoS immediately.

What You'll Receive:

  • Full Amazon PPC Audit Report
  • Competitor Ad Strategy Analysis
  • ASIN Profitability Breakdown
  • Custom Amazon Ads Strategy
02

Campaign Architecture

Days 3-7

We build your Amazon campaign structure using proven frameworks for Sponsored Products, Sponsored Brands, and Sponsored Display. Proper segmentation by match type, product grouping, and bid strategy ensures every dollar is allocated for maximum ROAS.

What You'll Receive:

  • Sponsored Products Campaigns
  • Sponsored Brands Campaigns
  • Keyword Research (500+ terms)
  • Negative Keyword Foundation
03

Launch & Daily Optimization

Week 2-4

Your Amazon campaigns go live with aggressive monitoring. We adjust bids daily based on search term performance, add negative keywords to eliminate wasted spend, and harvest converting search terms to scale winners. Amazon PPC requires constant attention - we provide it.

What You'll Receive:

  • Campaign Launch
  • Daily Bid Optimization
  • Search Term Harvesting
  • ACoS Tracking Dashboard
04

Scale & Maximize Profits

Ongoing

With data flowing, we scale profitable campaigns while cutting underperformers. We expand to new keywords, test Sponsored Display audiences, and optimize for Total ACoS - reducing your ad dependency as organic rankings improve from increased sales velocity.

What You'll Receive:

  • Weekly Performance Reports
  • Monthly Strategy Calls
  • Ongoing Campaign Scaling
  • Organic Rank Monitoring

Our Guarantee

We start within 24 hours, provide weekly updates, and give you full transparency into our work. If you're not happy, we'll make it right - no questions asked.

Get Started Today
Everything Included

What's Included in Our Amazon Ads Management Service

No hidden fees, no surprises. Here's exactly what you get when you work with us.

Initial Setup

  • Complete Campaign Audit

    Analysis of existing campaigns and opportunities

  • Competitor Research

    Amazon advertising competitive analysis

  • Keyword Research

    500+ targeted keywords identified

  • Campaign Architecture

    Properly structured campaign framework

  • Sponsored Products Setup

    Auto and manual campaign build

  • Sponsored Brands Setup

    Brand awareness campaign creation

  • Sponsored Display Setup

    Retargeting and audience campaigns

  • Negative Keyword Foundation

    1,000+ irrelevant terms blocked

Ongoing Services

  • Daily Bid Optimization

    Continuous bid adjustments

  • Search Term Harvesting

    Mining converting search terms

  • Negative Keyword Updates

    Blocking wasteful searches daily

  • Campaign Scaling

    Growing profitable campaigns

  • A/B Testing

    Testing ad copy and targeting

  • Budget Reallocation

    Moving spend to winners

  • Seasonal Adjustments

    Holiday and peak period optimization

  • New Product Launches

    Launch campaigns for new ASINs

Reporting & Analytics

  • Real-Time Dashboard

    24/7 access to campaign metrics

  • Weekly Performance Summary

    Key metrics email update

  • Monthly Comprehensive Report

    Full analysis with insights

  • ACoS & TACoS Tracking

    Profitability metrics monitoring

  • ROAS by Campaign

    Return tracking by campaign type

  • Search Term Reports

    What customers are searching

Support & Communication

  • Dedicated Amazon Specialist

    Your personal PPC expert

  • Monthly Strategy Calls

    Review and planning sessions

  • Slack/Email Communication

    Direct access to your team

  • 24-Hour Response Time

    Quick answers to questions

  • Emergency Campaign Pausing

    Rapid response for issues

Plus, You Always Get:

  • Dedicated Account Manager
  • 24-Hour Response Time
  • Client Dashboard Access
  • Monthly Strategy Reviews
Transparent Pricing

Amazon Ads Management Investment

$1,500 - $10,000 /month

Every business is unique. Get a custom quote based on your specific needs, goals, and timeline.

Why Us

Why Choose Lead Marketing Strategies?

See how we compare to doing it yourself or working with other agencies.

Lead Marketing
DIY / In-House
Other Agencies
Experience Level
Varies
Start Within 24 Hours
Dedicated Expert Team
Varies
Transparent Reporting
No Long-Term Contracts
Proven Results & ROI
Varies
Full-Service Capabilities
Varies
USA-Based Team

Family-Owned & Operated

We're not a faceless corporation. Founded by Ken & Dominique Key, we treat every client like family and take personal pride in your success.

No Contracts, No Risk

We earn your business every month. If we're not delivering results, you can leave anytime. That's how confident we are in our work.

Your Own Mobile App

Track your projects, chat with your team, pay invoices, and use free tools - all from our iOS and Android app. No other agency offers this.

Have Questions?

Our team is ready to help. Get answers within 24 hours.

Industries We Serve

Amazon Ads Management for Every Industry

We've helped businesses in all these industries achieve remarkable results. Your industry expertise combined with our marketing expertise equals success.

Trusted by Businesses Everywhere

1388+ 5-Star Reviews

Join hundreds of satisfied clients who trust us with their digital growth.

App Store

"Lead Marketing Strategies is the best marketing agency for digital marketing services!"

— Hossain nafi

Google Play

"I've been using Lead Marketing Strategies, and it's been awesome! The app is super easy to use, even if you're not great with tech. It's helped me find more leads and keep track of how well my marketing is doing. I love how it saves me time by automating things I used to do manually. Since using it, I've noticed a big improvement in the number of good leads I'm getting. I definitely recommend it to anyone looking to boost their marketing without the hassle!"

— Aysha Akter Navy

Google Review

"My interaction with Lead Marketing Strategies has been outstanding. The staff is not just skilled but also sincerely focused on understanding the client’s requirements. They crafted a successful online marketing plan for us that produced real outcomes. What stood out most was their transparency — each stage was explained and reviewed with us in advance. For anyone seeking a trustworthy firm that values quality service and long-term growth, this group is highly recommend"

— Officialfahad Ali

App Store

"Lead marketing strategy logo says all about their authenticity 😍"

— dey_z

Google Review

"Absolutely amazing marketing agency in Commack! Their team is professional, creative, and truly understands how to deliver real results. They helped boost our brand’s visibility, improved our online presence, and provided clear guidance every step of the way. Highly recommended for anyone looking for top-quality marketing services"

— Akram Hossen

Google Review

"I am very satisfied with using the Lead Marketing Strategies platform for digital marketing and SEO projects. It has been a great experience working with skilled experts here for website and logo design. Now meeting details and agenda can be tracked directly through this platform, which has made the work a lot easier. This is an excellent platform for professional marketing services."

— Артем

Ready to become our next success story?

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Our Expertise

Certified Experts, Proven Results

Our team holds certifications from the industry's leading platforms. We stay current so you stay ahead.

17+
Years in Business
25+
Team Members
50+
Active Certifications
100%
USA-Based Team

Google Partner

Certified Google Ads & Analytics partner

Meta Business Partner

Official Meta advertising partner

100+ 5-Star Reviews

Highly rated on Google & App Store

Semrush Certified

SEO & marketing analytics certified

HubSpot Certified

Inbound marketing certified

Shopify Partner

E-commerce experts

Family-Owned

Meet the Founders

Lead Marketing Strategies was founded over 17 years ago by Ken and Dominique Key with a simple mission: provide honest, results-driven marketing services that help businesses grow. As a family-owned agency, we treat every client like family and take personal pride in your success.

Ken Key - Founder & Software Engineer
Dominique Key - Founder & Graphic Designer
FAQ

Amazon Ads Management: Frequently Asked Questions

Get answers to the most common questions about our services. Can't find what you're looking for? Contact us.

We manage all Amazon advertising formats including:

  • Sponsored Products – Keyword and product-targeted ads in search results
  • Sponsored Brands – Banner ads with your logo and multiple products
  • Sponsored Display – Retargeting and audience-based display ads
  • Amazon DSP – Programmatic display advertising (enterprise clients)

Most clients start with Sponsored Products and Brands, then expand to Display and DSP as they scale.

Yes, we manage Amazon advertising campaigns across all major Amazon marketplaces including USA, Canada, UK, Germany, France, Italy, Spain, Japan, and Australia. Our team has experience with marketplace-specific strategies, including language localization and regional keyword research.

We’ve managed Amazon PPC campaigns across 50+ categories including Health & Household, Beauty, Home & Kitchen, Sports & Outdoors, Electronics, Toys & Games, Pet Supplies, Office Products, and more. Our data-driven approach works regardless of category, though we leverage category-specific insights from managing over $15M in Amazon ad spend.

Yes, we require advertising access to your Amazon Seller Central or Vendor Central account to manage campaigns. We only request the minimum permissions needed for advertising management. You retain full ownership and control of your account, and you can revoke access at any time.

Absolutely. Product launches are where Amazon advertising is most critical. We have a proven launch framework that builds initial sales velocity, generates early reviews (through increased sales), and establishes organic ranking. Launch campaigns typically run more aggressively initially, then transition to maintenance mode as organic ranking improves.

We recommend a minimum advertising budget of $3,000-5,000/month to generate meaningful data for optimization. However, your optimal budget depends on your product margins, competition level, and growth goals. During our discovery call, we’ll analyze your specific situation and recommend a budget that balances growth with profitability.

Our management fees range from $1,500 to $10,000+ per month depending on your ad spend level, catalog size, and campaign complexity. We offer transparent flat-rate pricing—no percentage-of-spend fees that incentivize us to increase your budget unnecessarily. All fees are disclosed upfront with no hidden costs.

For accounts requiring significant campaign restructuring or building from scratch, there may be a one-time setup fee of $500-2,000 depending on catalog size and complexity. This covers the intensive initial work of auditing, research, and campaign architecture. Many accounts launching with ongoing management have the setup fee waived.

No. We operate on a month-to-month basis because we believe our results should keep you as a client, not a contract. We recommend committing to at least 90 days to allow campaigns to fully optimize, but you’re free to cancel with 30 days notice at any time. Our 89% client retention rate proves this model works.

ACoS (Advertising Cost of Sales) is your ad spend divided by ad revenue—a 25% ACoS means you spent $25 to generate $100 in ad sales.

ROAS (Return on Ad Spend) is the inverse—that same 25% ACoS equals a 4x ROAS.

We track both, but focus on ACoS for day-to-day optimization since it directly relates to your profit margins.

We can typically launch initial campaigns within 5-7 business days of receiving account access. This includes time for account audit, competitor research, keyword research, and campaign architecture. Rush launches within 48-72 hours are available for time-sensitive situations like inventory restocks or seasonal opportunities.

We perform daily optimizations including bid adjustments, negative keyword additions, and budget reallocation. Deeper structural optimizations (new campaigns, targeting expansions, testing) happen weekly. Monthly, we conduct comprehensive reviews and strategic planning. This frequency ensures no opportunity is missed and no wasted spend goes unnoticed.

Yes, communication is a priority. You’ll receive weekly performance summary emails, have access to a real-time dashboard, and have scheduled strategy calls (frequency depends on your plan level). Your dedicated account manager is also available via email or Slack for questions between scheduled calls.

We use a combination of Amazon’s native advertising console, professional PPC management platforms (Helium 10, Pacvue), custom-built automation scripts, and proprietary spreadsheet models. These tools enable bid automation, bulk operations, advanced analytics, and competitive intelligence that manual management can’t match.

Results vary based on your product, competition, and margins, but our clients typically see:

  • 156% average increase in ad-attributed sales
  • 47% reduction in ACoS
  • 5.2x average ROAS

More importantly, most clients see improved organic ranking and reduced Total ACoS (advertising as a percentage of total sales) within 90 days.

You’ll see initial data (impressions, clicks, sales) within 24-48 hours of campaign launch. Meaningful optimization patterns emerge within 7-14 days. Real optimization—where ACoS decreases while sales increase—typically takes 60-90 days of active management. We set realistic expectations and track progress against benchmarks throughout.

“Good” ACoS depends entirely on your profit margins. If your product has 40% margins, a 30% ACoS is profitable. If margins are 20%, you need ACoS below 20% to make money. We calculate your break-even ACoS during onboarding and optimize to targets that ensure profitability—not arbitrary industry benchmarks.

Yes, this is one of the biggest benefits of Amazon advertising. Amazon’s A9 algorithm heavily weights sales velocity for organic ranking. Advertising drives sales, which improves organic rank, which drives more organic sales—creating a flywheel effect. Our goal is always to reduce your dependency on ads over time by building organic visibility.

If campaigns underperform, we don’t just “wait and see.” We actively diagnose issues: Is it targeting? Bid strategy? Product listing quality? Competition? Budget? We make data-driven adjustments and communicate transparently about challenges. If after 90 days we can’t achieve profitable results, we’ll honestly tell you and help transition to a better solution.

Reporting includes real-time dashboard access (updated daily), weekly email summaries with key metrics, and comprehensive monthly reports with insights and recommendations. We track ACoS, ROAS, TACoS, impressions, clicks, conversions, and revenue at the campaign, ad group, and keyword level. All data is transparent—we hide nothing.

Still have questions?

We're here to help. Get answers within 24 hours.

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Take the Next Step

Ready to Transform Your Business with Amazon Ads Management?

Join 1,000+ businesses that trust Lead Marketing Strategies. Get started within 24 hours - no contracts, no risk, just results.

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833-LEAD-100

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1000+ Clients