Privacy Policy
We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your information.
Lead Marketing Strategies ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our client portal, download our mobile application, utilize our free tools, or engage our services. Please read this policy carefully to understand our practices regarding your personal data.
Privacy at a Glance
Secure by Design
Industry-standard encryption protects your data
You're in Control
Access, update, or delete your data anytime
No Data Sales
We never sell your personal information
Transparent
Clear explanations of our data practices
Information We Collect
1.1 Information You Provide Directly
We collect information that you voluntarily provide when you:
Account Registration
When creating a client portal or app account:
- Name and email address
- Phone number
- Company/business name
- Password (encrypted)
- Profile photo (optional)
Contact Forms & Inquiries
When reaching out to us:
- Name and contact information
- Business information
- Message content and service interests
- Website URL
Booking & Scheduling
When booking meetings:
- Name and contact details
- Preferred meeting times
- Meeting topic/agenda
- Calendar integration data (if connected)
Payment Information
When making purchases:
- Billing name and address
- Payment card details (processed securely by our payment processor)
- Transaction history
Free Tools Usage
When using our free tools:
- Website Grader: URLs submitted for analysis
- Domain Checker: Domain names searched
- Social Handle Checker: Usernames checked
- Email address (for receiving results, optional)
1.2 Information Collected Automatically
When you access our services, we automatically collect:
- Device Information: Device type, operating system, unique device identifiers, browser type and version
- Log Data: IP address, access times, pages viewed, referring URL, clickstream data
- Location Data: General geographic location based on IP address
- App Usage Data: Features used, screens viewed, actions taken within our mobile app
1.3 Information from Third Parties
We may receive information about you from:
- Social Media Platforms: If you connect your social accounts or interact with us on social media
- Analytics Providers: Aggregated insights about website and app usage
- Marketing Partners: Information about marketing campaign performance
- Public Sources: Publicly available business information
How We Use Your Information
2.1 Service Delivery
- Provide, maintain, and improve our services
- Process transactions and send related information
- Create and manage your account
- Deliver marketing services you've engaged
- Provide customer support and respond to inquiries
- Schedule and manage appointments
2.2 Communication
- Send service-related notices and updates
- Respond to your comments, questions, and requests
- Send promotional communications (with your consent)
- Provide project updates and reports
- Send appointment reminders
2.3 Improvement and Analytics
- Analyze usage patterns to improve our services
- Develop new features and offerings
- Conduct research and analysis
- Monitor and analyze trends
- Measure marketing campaign effectiveness
2.4 Security and Legal
- Protect against fraud and unauthorized access
- Enforce our Terms and Conditions
- Comply with legal obligations
- Respond to lawful requests from authorities
- Protect our rights, privacy, safety, or property
2.5 Free Tools Specifically
Data collected through our free tools is used to:
- Provide the requested analysis or check
- Generate and deliver reports
- Improve tool accuracy and functionality
- Send follow-up information (only if you opt-in)
Data Security
5.1 Security Measures
We implement comprehensive security measures to protect your data:
SSL/TLS encryption for data in transit, AES-256 for data at rest
Role-based access, multi-factor authentication, regular access reviews
24/7 security monitoring, intrusion detection, regular audits
Regular encrypted backups with secure offsite storage
5.2 Data Breach Response
In the unlikely event of a data breach, we will:
- Investigate and contain the breach immediately
- Notify affected users within 72 hours as required by law
- Report to relevant authorities as required
- Take steps to prevent future incidents
5.3 Your Responsibility
You play a role in protecting your data by:
- Using strong, unique passwords
- Keeping your login credentials confidential
- Logging out from shared devices
- Reporting suspicious activity immediately
Data Retention
We retain your information for as long as necessary to:
- Provide our services to you
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
- Support legitimate business purposes
Retention Periods
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account + 3 years |
| Transaction records | 7 years (legal requirement) |
| Project deliverables | 5 years after project completion |
| Communication logs | 3 years |
| Free tool usage data | 90 days (anonymized after) |
| Analytics data | 26 months |
Your Privacy Rights
Depending on your location, you may have the following rights:
Right to Access
Request a copy of the personal data we hold about you
Right to Rectification
Request correction of inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data ("right to be forgotten")
Right to Portability
Receive your data in a structured, machine-readable format
Right to Restrict
Request limitation of how we process your data
Right to Object
Object to processing for marketing or legitimate interests
How to Exercise Your Rights
To exercise any of these rights, please contact us at contact@leadmarketingstrategies.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
8.1 Right to Know
You have the right to request information about:
- Categories of personal information collected
- Sources from which information is collected
- Business purposes for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information collected about you
8.2 Right to Delete
You may request deletion of your personal information, subject to certain exceptions required by law.
8.3 Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights. We will not:
- Deny goods or services
- Charge different prices
- Provide different quality of services
- Suggest you'll receive different treatment
8.4 Authorized Agents
You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.
8.5 Do Not Sell My Personal Information
We do not sell personal information as defined by the CCPA. If our practices change, we will update this policy and provide an opt-out mechanism.
8.6 Shine the Light
California Civil Code Section 1798.83 permits users who are California residents to request information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information for third-party direct marketing.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@leadmarketingstrategies.com and we will promptly delete such information.
International Data Transfers
We are based in the United States. If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
By using our services, you consent to the transfer of your information to the United States, which may have different data protection rules than your country. We will take appropriate measures to ensure your data remains protected in accordance with this Privacy Policy.
Third-Party Links and Services
Our website and services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.
Third-party services we may link to include:
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- App stores (Apple App Store, Google Play Store)
- Payment processors
- Calendar and scheduling services
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes:
- We will update the "Last Updated" date at the top of this policy
- We will notify you via email or prominent notice on our website
- We may request your consent again for material changes affecting how we use your data
We encourage you to review this policy periodically for the latest information on our privacy practices.
Contact Us About Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
For data access, correction, or deletion requests, please email us with the subject line "Privacy Request" and include your full name and the email address associated with your account. We will respond within 30 days.
