Bank Marketing includes helping a bank attract customers to grow deposits by offering profitable investment and loan options. We are witnessing increasing competition from other banks and Non-Banking Finance Companies (NBFCs) like mortgage lending companies, private equity funds, and insurance companies.
Here are seven digital bank marketing ideas to help banks succeed in the growth of core deposits by reaching out to prospective depositors.
Bank Marketing Ideas
Developing a customized bank website
All activities of online marketing for banks revolve around the bank’s website. The website is a credible platform for seeking information regarding the bank and its services or products. Most bank marketing initiatives attempt to drive traffic to the website. The site traffic comprises potential customers looking for an appropriate banking service or investment option.
A bank’s website serves multiple functions. It is a crucial information source and a secure platform for existing customers to perform various bank transactions. The bank may highlight exciting offers to engage new customers and reward existing account holders. The visitors must feel secure while browsing your website.
Enhancing the user experience for the banking customer
Banks use a variety of interior decoration ideas to make the banking customer visiting the physical bank branch office feel comfortable. You can extend the same strategy to your bank website for an exceptional visitor experience. Ease of navigation and fast-loading pages are crucial to engaging your visitors.
User experience is a critical attribute of the bank’s website. The intuitive site layout and easy accessibility to various banking services make the visitors enjoy spending more time on the website. A feature-rich website having a mobile-optimized website will deliver a satisfying customer experience as part of bank marketing strategies.
Bank Marketing Lead Generation Plan
You can rely on Lead Marketing Strategies to improve your bank’s online marketing for generating qualified leads. Driving relevant traffic to your website is the primary aim of the marketing strategy for banks. In addition, lead Marketing Strategies offer exclusive services for banks for lead conversion and retention to boost core deposits.
SEO to improve online discoverability
A bank’s marketing strategy involves using search engine optimization (SEO) best practices to enable potential depositors to find your bank’s website on Google after using a particular set of keywords. SEO is an ongoing activity involving landing page optimization for different products and services.
Bank marketing strategies like local SEO are helpful to boost the bank’s online visibility across individual branches. Using local map listings, creating landing pages for various branches, and creating branch-specific optimized content are a few practical ideas to attract visitors at the branch level.
Multi-channel marketing for banks
An ideal marketing strategy for a bank must involve a bouquet of social media channels to reach out to Gen-Z and millennial prospects. The pandemic increased dependence on social media channels to communicate, entertain, study, and socialize.
Your bank’s online presence must cover relevant social media channels. Reputed digital marketing companies create and share informative content across social media channels to boost the bank’s online visibility.
Seamless web accessibility
Providing ease of accessibility is part of marketing for a bank. The bank’s website visitors should have no hassles in accessing the website. Complying with ADA (Americans with Disabilities Act) regulations is crucial to avoid legal issues because of non-compliance. ADA compliance helps prospects with disabilities navigate your bank’s website with no concerns.
Paid promotion to grow bank traffic
An innovative Pay-per-Click advertising (PPC) campaign promises relevant traffic to your bank’s website. You can drive the traffic to specific landing pages for a higher conversion rate. PPC campaigns assure top rankings for your website as these results reflect on the top portion of the Google search result pages.
Need more bank marketing ideas?
Lead Marketing Strategies provides bank marketing strategies so you’ll never run out of bank marketing ideas. Whether big or small, we create tailor made bank marketing ideas for your bank, events, trade shows while focusing on generating traffic for your bank to grow. Get in touch today to move forward with more bank marketing ideas.