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Department of Motor Vehicles (DMV)

DMV – Marketing campaigns and platforms that change the way drivers access and communicate with the department of motor vehicles during the pandemic and for the future Introduction

The Pandemic Halts The Work Of The Department Of Motor Vehicles (DMV)

As a part of its service, Lead Marketing Strategies (LMS) assists the Department of Motor Vehicles, a state-level entity in charge of keeping track of vehicle registration and driver licensing. This state agency was uniquely affected by the pandemic and had struggled to meet the needs of maintaining and renewing vehicle and driver’s licenses. In the face of digital transformation and revolution, Lead Marketing Strategies changed the way drivers access and communicate with the DMV. This changed the way drivers secured a safer and better digital interaction that is secure and private with easy-to-navigate platforms and innovative marketing campaigns.

Resolve and building

With state-of-the-art custom platforms, the DMV has been able to continue administering the registration and licensing of vehicles. While scrambling during lockdowns, LMS was able to step in and provide a seamless solution. In the end, this helped to build and secure a brighter future for the Department of Motor Vehicles and the public.

The Problems

The problems that the DMV was facing were unparalleled, and they needed a revolutionary solution. The DMV was quickly getting a backlog of expired driver’s licenses and tags and creating havoc for anyone transitioning and needing to update or obtain proper licensing.

Lead Marketing Strategies wanted to pursue revolutionary solutions that integrated platforms, educational programs, marketing campaigns, and a complete digital marketing strategy to achieve these goals.

LMS offers a solution

Lead Marketing Strategies developed an innovative platform with web development, software, and designs that provided the DMV with a solution to continue offering licensing services without delays. This made it possible for an essential in-person workforce and a remote workforce to access everything they needed to be successful. Additionally, these ingenious platforms provided the public with a secure and easy method to digitally access and update their data.

To showcase and connect the DMV, the public, and cutting-edge resources, custom platforms, education, and a compelling marketing campaign were recommended. After implementing this successful solution, the DMV discovered that it was easier to communicate with all teams and the public with 24/7 access to resources. This allowed the Department of Motor Vehicles to complete digital transactions and stay afloat during the pandemic while building and implementing better solutions for the future too.

LMS Recommends

Lead Marketing Strategies is your one-stop resource for full-service expertise to solve problems. We listen and collaborate to create and implement solutions that work from advanced web design and development to search engine optimization to content to full-service custom digital marketing strategy.


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LMS is an internet marketing company whose purpose is to help businesses improve their online presence in search and social media in order to acquire new customers and build their brand online.

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May 2022

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